Kleenex, Q-tips, Ziploc and now, Spotify. Spotify has worked its way into music’s vernacular and has become the generic term for streaming. Apple is so late to the game, they are trying desperate measures. They know streaming is the future of the music industry whether people stream on Apple or not. I know you’re probably screaming, ‘why would Apple intentionally inhibit sales for their most profitable digital product?!’ Well Apple has the cash for this investment. So, how is Apple now trying to get users to signup for their horribly flawed new streaming service? By changing every new and existing iTunes link to point to Apple Music instead of iTunes. You can’t wait this long to get into the streaming field and then drop the ball so hard. And why wouldn’t they? The iTunes music library, player and store used to be fantastic. Music fans worldwide put their trust into Apple. Some genius at Apple (pun intended) thought to combine the new Apple Music streaming service with people’s personal music libraries that everyone had taken great pains to curate, customize and purchase over the years. Not only is it cluttered and completely nonintuitive, it messes up users’ owned music library. So how is Apple looking to win over new streaming customers? By making a better product than the rest? Nope! Apple Music’s UI is a disaster. Even Jay Z’s Tidal, which everyone in the industry had pretty much given up on, has a million paying subscribers. Spotify projects they will reach 100 million users by year’s end. Sources say that Apple Music will only have 3.5 million subscribers after November cancellations (15 million initially signed up for the trial period beginning June 30th).
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